Dallas journalist legend Iola Johnson is scheduled to appear Thursday on The Texas Daily, which airs from 8-9 a.m. on weekdays. A hybrid of news, commentary and audience participation, KTXD-TV’s program is delivered by former DFW TV anchors, social media is also a key feature of the programming. Johnson celebrated her 62nd birthday on Wednesday, was the first African American news anchor in Dallas in 1973.
“Our research tells us that we are the only ones nationwide that have created this kind of program for our primary audience. One thing that makes it so unique is the emphasis on viewer participation. We want to engage with them on a deeper level — to provide a platform where they can truly be heard — and one of the ways we’re doing that is through social media,” said Phil Hurley, EVP and COO of London Broadcasting, parent company of KTXD-TV.
The primary audience of The Texas Daily is made up of Baby Boomers, a generation that’s increased its social media usage by more than 50 percent in the past two years, as reported by BoomerCafé, a popular online magazine created for and by Boomers. Citing a recent social media report by Experian Marketing Services, BoomerCafé also says that Boomers as a whole “seek out more depth and substance behind news and information,” which is directly in-line with The Texas Daily’s planned content.
“The Texas Daily provides news and seasoned context — something you don’t see much on the air these days,” said Jeff Brady, host of The Texas Daily and a former WFAA-TV news anchor. “We hope our viewers will participate in the show, that they’ll share their insights and opinions on the issues that are most important to them.”
During each show, Brady is joined by a rotating panel of two or three commentators, who are also former news personalities. This week’s line-up includes:
Oct. 11 — Iola Johnson, formerly with WFAA and KTVT, and Robert Riggs, formerly KTVT
Oct. 12 — John Sparks, formerly WFAA, KXAS, KTVT and KDFW; Suzie Humphreys, formerly WFAA and KVIL; and Scott Murray, formerly KXAS.