A new specialty beauty supply store has opened in North Dallas to service the growing number of African-American women wearing natural hair. Naturally Divine Beauty invites the public to its grand opening celebration Saturday Jan. 26 from 11 a.m. to 7 p.m. at 3556 Forest Lane in Dallas. Audra Cooper opened the store to address the new high demand for products suited for natural hair.
The daylong event will feature product demonstrations, live music and talks by real women who have made a successful transition from chemically treated to natural hair. Participants can learn about new products and styles while enjoying hors d’oeuvres and wine.
“Natural hair is not a fad, it’s a choice,” said Cooper. The popularity of natural hairstyles has spawned a crop of specialty beauty parlors throughout the region, and shifted the economic balance of the $185 million black hair-care market.
Cooper moved the store to its new location from a kiosk at Grapevine Mills Malls after the space became too small to handle the increase demand for products. The 1,500 square foot store and salon is a beauty boutique filled with carefully selected high-end products made by African-American owned companies popping up to meet the high demands of natural products made specifically for natural hair. The salon offers an array of services including twist outs, creative cuts, flat irons, blow outs and more.
Naturally Divine has over 25 options of natural hair care and beauty products. Most products are sulfate-free, alcohol-free, paraben-free, and free of harsh chemicals. Women with relaxed and naturally textured hair can use the products. Some of the product brands include: Carol’s Daughter, Kinky Curly, Uncle Funky’s Daughter, Curly Junkie, Mixed Chicks and many more.
Cooper has joined a growing number of African-American-owned companies catering to natural hair enthusiasts. Companies that once marketed exclusively to relaxed hair such as Proctor and Gamble, Revlon, L’Oreal, etc. are creating new products to coincide with other independent companies that cater exclusively to natural and curly hair textures. L’Oreal Paris plans to build a 513,000 square-foot regional distribution hub in Southern Dallas County.
Naturally Divine Beauty has a calendar filled with unique natural hair events that include seminars, natural anniversaries-the celebration of the day you started your natural hair journey, and natural hair meet-ups.
