In an unexpected development, Don Butler, Vice President of Global Cadillac Strategic Development, has announced that he is retiring from his post at General Motors.
Butler had just been promoted to the post in April from Cadillac’s U.S. Vice President of Marketing. During his tenure, the GM luxury brand saw some of its greatest growth in sales in years. Under Butler’s tenure, the Carol H. Williams Advertising agency returned to GM following a purge by the automaker’s former executives of all African-American ad agency assignments.
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