This Saturday, Oct. 29, Frisco Better Block will be held from 9 a.m. – 2 p.m. in Ball Park Plaza, which is north of the Dr Pepper Ballpark, 7300 Roughriders Trail, and located within Frisco Bridges. The event will feature the Frisco Rotary Farmers Market, wiffle ball, a kid’s art studio, free fitness classes, food trucks and places to lounge. Bike lanes, wayfinding signs and colorful crosswalks will link the nearby neighborhood to this ‘destination for the day’. The same day, the Frisco RoughRiders will be hosting a Fall Festival from 11 a.m. – 1 p.m. inside the Dr Pepper Ballpark.
For two days leading up to the event, Frisco will offer free workshops that focus on ‘DIY’ projects (Wiffle or Pickle Ball Courts, Pallet Furniture) and seeking public input about bike lanes, crosswalks, sidewalks and street design.
“Being able to live, work and play within walking distance is a development trend that promotes health, socializing, and safety which, collectively, enhance a city’s sustainability,” said John Lettelleir, Director of Development Services.
City staff is working with Dallas-based Team Better Block to conduct the ‘walkability’ study, which includes hosting the Frisco Better Block event and workshops. The urban planning firm is noted for working on Dallas area projects including Bishop Arts District, Oak Cliff streetcar and the Tyler/Polk Street two-way conversion.
“We’ll be using Frisco Better Block to help gauge what kind of programming or infrastructure improvements could be used to increase walkability,” said Andrew Howard, Team Better Block.
Frisco Bridges is home to apartments, condominiums, hotels, offices, retail and entertainment venues, including the Dr Pepper Ball Park and Dr Pepper Arena. In general, it’s bordered by S.H. 121, Dallas Parkway, Warren Parkway, and Preston Road.
“Frisco Bridges has a lot of great destinations (there) already,” said Alaina Helton, city planner, Development Services. “But the majority of people aren’t walking to those places. We’re looking to explore ways to make the area more pedestrian friendly, such as changing infrastructure or making improvements that encourage people to walk versus getting in a car.”
Find detailed event information at teambetterblock.com/frisco.