Apparently, it is now an annual tradition to rail against the new Starbucks holiday cup. There is just one problem; the cup debuted Nov. 1 is not intended for the holiday edition. It is intended to celebrate diversity. However, in keeping with the tone of American discourse, the company was accused again of brainwashing customers and trying to take Jesus out of Christmas holiday celebration.
The cup features the artwork of Shogo Ota and it is a green cup with an image creating from one continuous line representing 100 different people. The limited edition cup is intended to celebrate American diversity.
“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, Chairman, and CEO.
The social media reaction included suggestions that Starbucks was going too far to be politically correct, frustration over the lack of holiday cheer and not even a single snowflake. One angry Instagram user demanded that others retweet her post “if you think @Starbucks is trying to take Jesus out of Christmas with the new cup. Make this go viral so Starbucks makes cups red again.”
If your Christianity is dependent upon Starbucks leading the way – the problem is with your faith. Starbucks has never professed to be a faith-based organization. While they certainly tout their efforts to help the environment and those in the community where they harvest the coffee beans as well as their local charitable activities. But they are not in the business of promoting religion.
Well, you could make the argument that suggesting we treat one another as brother and sister is in the right spirit. But like so many other things about 2016 and how we celebrate holidays period: if it is not the right color, it is not acceptable.