Nicole Richie and “Fashion Star” partners with Suave over $100,000 in giveaways

ENGLEWOOD CLIFFS — The tips, tricks, and must-know tidbits of the beauty and fashion world aren’t always accessible to everyone, but Suave Professionals believes they should be. That’s why the brand has once again teamed up with designer and style icon Nicole Richie and is sponsoring NBC’s Fashion Star for the second year in a row.  Together, Nicole and Suave Professionals they are offering fans a behind-the-scenes style and beauty secrets from the hit show. Also fans can see the  new Suave Shine Suite on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win fabulous prizes including $100,000.

“For over 70 years, Suave has focused on making beauty accessible to all women and we are continuing that commitment with the introduction of our new digital destination – the Suave Shine Suite. This robust hub containing insider tips from industry experts and behind-the-scenes access from ‘Fashion Star’ Season 2 will make the latest beauty and style secrets available to everyone – especially when it comes to achieving gorgeous hair,” said David Rubin, Unilever Vice President Marketing Hair, U.S.

Among the exclusive content featured in the Suave Shine Suite is a new webisode series hosted by Fashion Star Season 1 fan favorite Orly Shani titled, “Unexpected Insider.” Each week, Shani will bring viewers exclusive interviews and features with designers, trendsetters, and industry influencers, including Richie and Suave Professionals Celebrity Stylist Theodore Leaf.

Viewers  inspired by the hairstyles from each episode can join Shani and Leaf in the Suave Professionals salon for the inside scoop on the runway’s hottest styles and products, like Suave’s Moroccan Infusion line.

Consumers can register for a free sample (while supplies last) of Suave’s Moroccan Infusion products and enter for a chance to win.  During the Weekly Giveaway, items such as spa getaways, gift cards, and tablets will be given away – all leading up to the Grand Prize giveaway of $100,000.

For more information, fans can visit the Suave Shine Suite on Suave.com, the Suave Beauty Facebook Page and via @SuaveBeauty on Twitter.