It is still summer and most black TV viewers are more focused on relaxing than their weekly routines. The TV networks will be anxiously watching for the usual end of summer growth spurt following the Labor Day holiday, but there may be reason for concern. Black TV viewers now play a pivotal part in the ratings success of network shows, representing 9 to 10 percent of a Top 25 program’s total audience.
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While the other minority-based publications focus on South Dallas, there is only ONE newspaper that focuses on African-Americans in North Dallas and the surrounding areas. It’s the North Dallas Gazette, a good choice when you want to reach a true representation of Dallas African-American consumers.
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