CBS and the NFL have agreed to a one year deal to air eight games early in the 2014 season on Thursday nights. The games will also run on the NFL Network, but the league is hopeful of gaining a wider audience through their broadcast partnership.
“CBS is a premium content company and the NFL represents the best premium content there is,” said Leslie Moonves, chief executive of CBS Corp., in a statement. “I look forward to all this new deal will do for us not only on Thursday nights, but across our entire schedule.”
For sponsors, Thursday nights have long been viewed as one of the best nights to influence consumer behavior for the weekends. Movie studios and large retail chains use Thursday-night programming to drive viewers to opening weekends for big films or to weekend sales and promotions.”
Read more at Variety.
