The highly-anticipated Black Women’s Expo (BWe) kicked off its 24th year in Chicago, traveled to Atlanta, and premieres in Dallas at the Dallas Market Hall on Aug. 25-26. Themed #SHEMATTERS, the nation’s longest running exposition of its kind for Black women, produced by Black women, BWe is just as important today as it was when it began. Created as a platform for Black women to engage around key political, economic and social issues; educate themselves, empower each other, and celebrate their collective strength, BWe continues to offer seminars, workshops, and entertainment for today’s Black woman.
Presented by Plano-based Toyota, the North Dallas Gazette, a media sponsor for the inaugural visit of the expo to Dallas, is offering tickets for two to event this weekend. For an opportunity to win two tickets visit NDG’s Facebook page and share with us who is the most inspiration woman in your life and why? Feel free to tag them so they know how much they mean to you.
“It’s hard to believe that our very first BWe was held 24 years ago in Chicago,” says the BWe creator/executive producer Merry Green. “I am grateful and thankful for all the corporations, small businesses, experts, celebrities and entertainers that have partnered with us throughout the years to help us celebrate and empower Black women and their families. Additionally, we are pleased to welcome Toyota as our new title sponsor in all three markets.”
“At Toyota, we believe that everyone should be able to live their best, most authentic, fulfilled lives. We are proud to sponsor the Black Women’s Expo which is dedicated to enriching the lives of
black women through empowerment, education and entertainment,” says Siani Kiyonaga, National Manager of Cross-Carline and Brand at Toyota. Toyota works hard to be an integral part of
diverse communities. They are a founding sponsor of the Smithsonian National Museum of African American History and Culture in Washington, DC, a supporter of the National Trust for Historic Preservation, and longtime sponsor of three HBCU athletic conferences. Toyota is the No. 1 selling brand among African-Americans.
BWe will not disappoint attendees who will be able to shop in the exhibitor’s marketplace; see great national and local entertainment on the main stage; participate in thought provoking, empowering and informational forums addressing relevant community issues; and engage with celebrities, lecturers, leaders and other notables. For major brands and small business vendors, BWe is an opportunity to engage with more than 15,000 strong, savvy and significant African-American women.
According to the 2017 “African-American Women: Our Science, Her Magic” report commissioned by the global measurement and data analytics company Nielsen, “Now more than ever,
African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021.” BWe’s #SHEMATTERS is more relevant than ever.
Although the focus is on women, BWe is for men, teens and children, too. The BWe Pavilions include: Beauty Pavilion – Brand new and returning beauty and skin care vendors, product
demonstrations and sampling. Natural Hair Pavilion – Where the leading corporate and small business natural hair care companies showcase their products and participate in the Natural Hair Show on the BWe Main Stage. Literary Café – Check out popular authors, engage in book readings and special presentations. Health & Wellness Pavilion – Health screenings and nutritional information will be available from industry experts. Kidz Korner – Fun activities all weekend long for children to enjoy such as face painting, sketch artists, inflatables, Double Dutch, kiddie manicures, dance corner, arts & crafts, exercise and more. Teen Summit – Forums address issues faced by today’s African American youth. The Men’s Den – Exclusive space where male guests enjoy being pampered and groomed; also features the best in men’s fashions, hair and skincare products. Spa Pavilion – Soothing and invigorating space for a much-needed break.
For more info visit BWe’s website for event details.