On Thursday U.S. Olympian Gabby Douglas made history when she won the women’s individual all-around gold medal in gymnastics. Douglas is the first African-American female in history to do so. In fact, she is the first African-American female to make the U.S. gymnastics team since Dominique Dawes in 1996.
Now reports indicate advertisers will likely be at Douglas, 16 years-old, doorstep soon.
“Media consultant Joe Favorito says Douglas is a marketer’s dream who could easily rake in millions.
He said, “As a 16-year-old, she has really got kind of the sky is the limit. She brings so many intangibles that marketers look for. She’s young. She’s fresh. She’s a new face. … America is looking for heroes. We went into this looking for Michael Phelps and Ryan Lochte and we are going to come out of it with a new gymnastics face, and that’s terrific.”
To read more visit CBS.com.
Do you think young African American girls will begin to dream of Olympic gold as a result of Douglas’ achievement?