By Lorrie Irby Jackson
Created locally, nationally distributed and specifically-designed for the uniqueness of Afro-textured hair, Cute & Kinky Hair Moisturizer is a versatile and value-priced product that simplifies styling, eases curl maintenance and replenishes and retains moisture for all ages and stages of both natural and chemically-treated hair.
Rapidly gaining popularity amongst the upwardly-mobile, long-term and newly natural, 25-50 year-old demographic, Cute & Kinky Hair Moisturizer was conceived out of personal necessity by creator Kristen Muldrow, a Texas native who has worn her own natural texture for over a decade, and sought a product that could withstand an athletic lifestyle and the state’s volatile climates.
“A lot of the product lines that target those with ethnic hair are not owned by people with afro-textured hair, and that’s where you get the petrolatum, drying alcohols, mineral oil and other ineffective ingredient profiles. I’ve been using the same products that are in the moisturizer for years since, as a swimmer, I wanted to maintain the moisture in my hair and the length despite the chlorine and other chemicals. While I was doing the research, I learned that customers still had a hard time with products failing to ‘do’ what they claimed they would, like promising to make their hair grow or look and do something their hair wasn’t made to do.”
When asked what sets the company’s flagship product apart from other ethnic hair care companies, Muldrow is very succinct, “Instead of playing off of trends, the product is research-based. Every ingredient has a purpose. Further, this is a product that I use myself and I believe that says a lot.”
Containing fundamental ingredients such as water, peppermint oil, sunflower oil and other organically-based/ internationally-permissible proprietary blends, Cute & Kinky Hair Moisturizer encourages scalp stimulation, sets twists and braids and even eases the difficult transition from relaxed hair to its unprocessed state.
“The line of demarcation, where the two textures meet, can become unevenly moisturized, so Cute & Kinky Hair Moisturizer ensures lubrication from top to bottom and simultaneously protects both hair types.”
In addition to its loyal core of female users, testimonials are pouring in from mothers who are now able to more easily navigate marathon detangling sessions on their children’s hair and African-American men indicate that the Moisturizer often softens their beards and keeps freshly-shaven skin from becoming irritated, which can prevent ingrown hairs and razor bumps.
Cute & Kinky Hair Moisturizer can be purchased on-line at lovedontlye.com for $17.25 and from local area shops such as Duncanville’s Cox Farms Market, DeSoto’s Health Food Center and Rose Garden Antique Mall and Grinder’s Coffee Bar and Dallas’ Ann’s Health Food Center (prices will vary).
