Trendy brands such as Starbucks and Green Mountain may now be taking up more space on supermarket shelves, but Americans still buy more Folgers coffee than any other brand. JM Smucker, the jelly company that also manufactures Folgers and packaged Dunkin’ Donuts coffee (as well as smaller bands Millstone, Café Pilon, and Café Bustelo), increased its volume coffee sales in the U.S. by 4 percent last quarter.
Folgers remains the country’s leading brand, with an average 15.6 percent share of the U.S. market, by volume, from May to July, according to data compiled by Bloomberg. Maxwell House came in second with 10 percent. Private labels ranked third, followed by Green Mountain with 4.3 percent. Starbucks held only 3.3 percent.
So the jingle-happy brand founded in 1850 still resonates with consumers. It was the top coffee brand of the year in the 2013 Harris Poll EquiTrend rankings. Volume sales of Folgers from May to July increased by 4 percent.
Read full story at Yahoo.
