(NDG Wire) HP is calling on all Dallas Mavericks fans to demonstrate their love of the basketball team and why they deserve to be named their ultimate fan: the HP Insider.
The HP Insider contest, which officially tips off today, will give one local Mavs fan behind-the-scenes access to the team and allow them to document and share their experience and passion with other fans using HP TouchSmart products.
The HP Insider experience will take the winner courtside to two Dallas Mavericks home games at American Airlines Center and an away game in San Antonio. The HP Insider winner also will meet Mark Cuban, owner of the Dallas Mavericks.
The HP Insider will take home a collection of HP products including the HP TouchSmart tx2 series notebook PC and an HP Photosmart Premium TouchSmart Web All-in-One Printer, which will help him or her convey to other Mavs enthusiasts the excitement of the week-long thrill ride by blogging at www.thehpinsider.com. A selection of Dallas Mavericks merchandise will round out the HP Insider experience.
“Just over a year ago, HP began its partnership with the NBA to help enhance the fan experience,” said Kathleen Haley, director, Multicultural Marketing, HP. “The Dallas Mavericks have some incredibly passionate fans, and HP is working with the team to find the biggest one and set them up with HP technology to help them share their exciting ‘Insider’ experience.”
Dallas Maverick fans can visit participating Conn’s, Best Buy, Fry’s and Office Depot stores or go to www.thehpinsider.com to learn how to enter the video contest, in which fans will make the case to HP and the Dallas Mavericks as to why they should be named the HP Insider.
Additionally, all consumers who purchase HP products at these retailers in the DFW area will receive scratch-off tickets for a chance to win prizes including an HP TouchSmart PC and HP Photosmart All-in-One with TouchSmart, tickets to Mavericks home games and HP Mini notebooks. DFW Mavs fans, whether they are submitting videos to become the ultimate fan or not, can register for inside information on the team and to win prizes from the HP Insider sweepstakes at thehpinsider.com. Contest details are available below.
The contest is the latest of a number of joint initiatives that HP and the NBA have created since signing a multiyear marketing partnership to enhance the overall game experience for basketball fans.
The HP Insider winner will be announced on Dec. 14 and awarded this once-in-a-lifetime HP Insider experience on Jan. 7, 2010.
Contestants can visit www.thehpinsider.com to register and upload their digital videos expressing why they should become the HP Insider. The winner will be selected based on the content of his or her video. The HP Insider contest is only open to legal residents of the Dallas-Fort Worth Metroplex who are at least 18 years old. The winner must be available January 7-13 to attend prize-related events, including travel with the team. A full list of rules and regulations is available at www.thehpinsider.com.
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