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People in the News

Thursday, June 5, 2025

People in the News

Thursday, June 5, 2025

Frisco hoping to earn “Friendliest” Small Town in America title

Handshakes, smiles and Frisco-style hospitality will be served up by businesses and residents alike when the amateur road rally team from the Rand McNally/USA TODAY Best of the Road competition arrives in Frisco this weekend.

After a slew of rave reviews online and an array of photos,  Frisco will now compete against five other finalist cities, Murray, KY; Joplin, MI;  Cloudcroft, NM; College Station, TX and San Luis Obispo, CA, for the Rand McNally/USA TODAY Best Small Towns in America “Friendliest” category. In all, 30 towns were chosen from more than 650 destinations competing for the best of five categories: friendliest, most beautiful, most fun, most patriotic and best food.

 Frisco Convention & Visitors Bureau executive director, Marla Roe, says, “This is a huge opportunity for the city and a city-wide effort is underway to amaze and impress the road rally team during their 2-day visit.” Winning the Best Small Towns in America “Friendliest” category would put Frisco on map, literally, with a feature in USA TODAY and in the 2013 Rand McNally Atlas and other Rand McNally GPS & online products.

 Frisco received notice the team Rogue Riders will arrive on Saturday, June 23. The Frisco CVB along with other partners has come up with a plan to show just what the city is made of and why they should be named the best in their category. The road rally teams will all end up inSeattle,Washington on July 15 and announce the winners Monday, July 16 at the annual Destination Marketing Association International conference.

 When it comes to welcoming visitors, Frisco is a popular tourist attraction and no stranger to good old-fashioned friendly hospitality. The city welcomed more than 4 million visitors in 2008. Visitor results from the latest survey will be announced in 2013.