People in the News

July 27, 2013

The seven deadly sins of storytelling

By Jennifer Aaker

A Stanford GSB professor of marketing explains why engaging your audience is key to success.

Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, writes, “Right-brain dominance is the new source of competitive advantage.” Tapping the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this? Tell a compelling story.

To read the full story visit: gsp.stanford.com

The Silent Crime: How to Protect Your Property from Real Estate Fraud

Real estate fraud is on the rise, with over 9,500 complaints last year alone, leading to losses of more than $145 million! Unfortunately, it often goes unnoticed until it's too late, putting your home and assets at risk.

Backstage Chatter: Justin Phillips talks about being a Standby in ‘Come From Away’

Justin Phillips discusses his journey in landing roles on the national stage to what it's like being a Standby in the New York Times Critics’ Pick Broadway Dallas musical, "Come From Away."

The Dallas STEM Solution: Ramping up curriculum in Pre-K through college to meet tomorrow's needs

In this video we take a look at the rising demand for STEM studies in the Dallas area. The Dallas Independent School District is placing a high amount of focus on this growing field...

Rep. Jasmine Crockett at the Democratic National Convention

U.S. Representative Jasmine Crockett sat down with NNPA in the midst of all the excitement at the Democratic National Convention.

Backstage Chatter: Dallas' own, Rachel Simone Webb leads the cast in the hit musical ‘& Juliet’

Rachel Simone Webb is taking the stage by storm as she plays the lead role, Juliet, in "& Juliet," a play written by Emmy-winning (Schitt's Creek) David West Read, including music from Grammy award-winning songwriter, Max Martin.

Backstage Chatter: Hadestown returns to Dallas February 25 - March 2

2019 Tony Award ® and 2020 Grammy Award ® winning musical, Hadestown is making its stop at Dallas' Music Hall at Fair Park as part of the 2024-2025 Broadway Dallas series! Jaylon C. Crump spoke with Backstage Chatter about their role as Hermes, the messenger god in this upcoming Broadway Dallas show.