Next phase of growth includes new markets, updated department design, and national social media campaign to promote expansion
Plans were announced to expand Nordstrom’s partnership with TOPSHOP and TOPMAN by adding 28 TOPSHOP departments and 8 TOPMAN departments across the country starting in late September 2013. The expansion will bring the total number of Nordstrom stores with TOPSHOP and TOPMAN to 42 and 18 respectively. In addition, Nordstrom plans a completely refreshed design for TOPSHOP and TOPMAN departments in new and existing stores.
Nordstrom is the only large U.S. retailer to sell a broad assortment of the British fashion brands’ merchandise in-store and online at nordstrom.com. TOPSHOP and TOPMAN have flagship stores in New York, Chicago, Las Vegas, and Los Angeles, and their own U.S. designated websites at TOPSHOP.com and TOPMAN.com.
TOPSHOP and TOPMAN merchandise will be available in key markets such as Dallas, Houston,Minneapolis, San Diego, Washington, D.C., Southern and Northern California, South Florida, as well as new downtown locations in Chicago and Seattle. Since launching its core offering in September 2012, Nordstrom has added TOPSHOP shoes and Make-Up in select stores and continues to expand the TOPMAN suiting offer which will be in over 30 additional stores by November.
Sir Philip Green commented: “I am excited about this next phase of the partnership between Nordstrom and TOPSHOP and TOPMAN. The first nine months have been a steep learning curve for us all, and it has been great to work with Pete and his team on providing the Nordstrom customers with the very best of what we deliver as great British fashion brands.
“I always believed that Nordstrom’s multi-channel presence was the decisive factor in partnering with them in the USA, and we are looking forward to the further expansion across so many great cities, and refining our presence within their stores and on-line. Hopefully there will be even more to come!”
Pete Nordstrom commented: “We are very pleased with our TOPSHOP TOPMAN partnership and excited to expand and grow together. Through this collaboration, we hoped to attract new customers to both our women’s and men’s apparel businesses and to learn to create newness and excitement in our stores and online. Through a lot of hard work and mutual effort, we have been able to measurably improve on these fronts. Working with Sir Philip and the entire TOPSHOP TOPMAN team has been great. They have been excellent partners.”
As part of the expansion, Nordstrom and TOPSHOP TOPMAN will partner on a national campaign, with details to be released soon.
