Let’ Move Blog
First Lady Michelle Obama Encourages Collaborative Food Marketing Effort to Empower Parents
Posted by Elyse Cohen, Deputy Director, Let’s Move! on September 19, 2013
From the State Dining Room of the White House yesterday, the First Lady addressed a diverse cross section of leaders from food and media industry executives, advocates, parent leaders, government agency representatives and researchers about the power of marketing in influencing kids’ food choices and the need for leveraging this power toward healthier food options for our nation’s children.
The goal of the convening was to begin a constructive, collaborative dialogue and strategize about ways to shift the marketing of unhealthy products to healthier products and decrease the marketing of unhealthy products to kids.
Read more at : letsmove.gov
