Despite essentially creating the market and selling over 170 million tablets over the years, Apple is facing growing competition from Google’s Android system. Will the new iPad Air and latest spin on the iPad Mini help Apple recoup lost market share this holiday season?
Variety reported from Apple’s announcement event:
“The new 9.7-inch iPad Air is 20% thinner than the previous version, and weighs in at just 1 pound compared with 1.4 pounds — the lightest full-size tablet in the world, Apple senior VP of marketing Phil Schiller said at a press conference Tuesday at San Francisco’s Yerba Buena Center for the Arts. It features the more powerful A7 chip for “screaming fast” performance.
The iPad Air will start shipping Nov. 1, priced starting at $499 (the same as the previous full-size tablet). Apple is also continuing to offer the iPad 2, listed starting at $399.
The new 7.9-inch iPad mini includes the Retina display, with 2048-by-1536 resolution, which has been the most-requested feature from customers, Schiller said. The smaller model also includes the A7 chip, delivering up to eight times faster graphics performance.”
To read the full story visit Variety.com.
