Industry analysts say December car and truck sales in the U.S. could hit $34-billion, topping the all-time record set in August
Why the rise? Deals. How does 0% financing and manufacturers’ rebates sound?
Analysts say dealers want to hit their quarterly and year-end quotas. They also want to move new 2013 models off the lot to create room for 2014 models.
“These next five days are called the 13th month,” Chris Martinez, General Sales Manager at Charles Maund Toyota said. “We’re going to sell as many in five days as we do in a normal month.”
“We cut, and slash, and triple discount to get the inventory off because we need the room. Jason Thompson, Capital Kia General Sales Manager explained. “Our 2014’s are coming in so we’re really pushing hard.
The deals generally taper off at the end of the year, but this year’s calendar has many dealers offering incentives up to January 6.
