As the new season kicks off for Fox’s American Idol, they discover they have been eliminated by AT&T.
AT&T is cutting its longstanding ties with Fox’s “American Idol,” severing a sponsorship that has lasted 12 years, while the program grapples with ratings declines and age.
“We’ve been proud to be a part of this groundbreaking TV series for the past 12 years,” the company said in a statement. “We wish our friends at ‘American Idol’ continued success.” A spokesman declined to comment on the business reasons for the split.
Just last March, AT&T told Variety that “Idol” was “the ultimate wish-fulfillment show, and remains a powerful platform for AT&T to connect directly with our customers.”
Read the full story here.
