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People in the News

Thursday, August 21, 2025

People in the News

Thursday, August 21, 2025

Who will own DALLAS?

dallas plateNo one is Texas has ever been able to own DALLAS on their personalized license plate—until now. From big cities to small towns, My Plates is auctioning 20 coveted city name messages until March 3, and DALLAS is one of the messages up for grabs.

The winner of DALLAS will get to choose from over 100 plate designs—including Cowboys, Mavericks, and Stars designs—and will receive their message for a 10-year, fully-transferable term, with first right of renewal. Meaning, once DALLAS is won at auction, it could be gone forever.

In January 2013, HOUSTON went to the winning bidder for $25,000. Will DALLAS go for more? Visit www.myplates.com/auction to register.

Since November 2009, Texans have purchased more than 178,000 My Plates, officials indicate this put more than $21.6M in the general revenue fund, which helps pay for services for all Texans.