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People in the News

Monday, September 15, 2025

People in the News

Monday, September 15, 2025

Beginner’s Guide to Google Analytics helps users understand marketing data

google analyticsSeattle internet marketing company, Fannit.com, recently released a beginner’s guide to using Google Analytics which provides a helpful walk-through of the website tracking tool.

The guide is designed to help business owners, managers, or marketers learn how to work their way around the tool, utilizing all available data to further business goals.

Fannit lays the groundwork for understanding Google Analytics by walking readers through not only the major aspects of Google Analytics, but the different subsets as well. This includes functions like assessing demographics, visitor behavior, and other basic visitor metrics.

The guide provides an instructive tutorial with helpful clarifications of function about things like: using the dashboard, shortcuts, intelligence events, real time data, and acquisition.

“Google Analytics is more than just a tool to see how many people came to visit a website,” said Fannit COO, Neil Eneix. “It’s one of the most powerful free tools that a business can use to gather business intelligence.”

The guide also includes practical advice on how the different aspects of Google Analytics can be used for gathering marketing data. Fannit plans on providing several articles in the future about advanced aspects of the Google Analytics tool.

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