Ownership of tablets in households with 2 -12 year olds has increased from 50 percent to 59 percent in the past 12 months, according to the Evolution of Play 2014 report from The NPD Group. Among kids ages 2 to 12, usage of tablets has also increased, from 38 percent in 2013 to 48 percent in 2014. Almost half of parents say that their child is playing on a tablet more than they were a year ago, a rate not matched by any other device. While tablet ownership and play are increasing, two-thirds of parents don’t see it taking away from traditional toys.
“Most households have electronics such as tablets, and in some cases children not only use these devices, they are the primary owners,” said Juli Lennett, president of the Toys division at The NPD Group. “The role of technology in children’s lives cannot be overlooked, and parents recognize that, while sometimes struggling with it.”
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