A significant majority of U.S. consumers, 57%, remain strongly religious and believe their religion can address many of the problems they face as individuals and that we face as a nation. However, about 30% of surveyed consumers believe that religion is an old-fashioned concept.
While the number of believers continues to drop, the rate of decline has slowed. For now, organizations that sell goods and services related to religion will still find a ready market in the U.S. according to the latest Gallup poll on this topic.
Over the past 40 years, Gallup has asked consumers about their religious beliefs. During this time, the number of people who are strongly religious has dropped from 82% to 57% of the population.
The Gallup data shows that women, residents of the South and older consumers are most likely to be religious. For example, 48% of 18-29 year olds say religion can solve today’s problems while 62% of adults over age 62 say the same. About 84% of consumers who attend church on a weekly basis believe in the power of religion as do 64% of those who claim to have a religious identity.
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