The Texas Organizing Project (TOP) is launching its campaign to engage more than 90,000 infrequent voters of color in Dallas County. It will be TOP’s largest voter engagement operation ever.

“Our work is not just about winning elections, it’s about making neighborhoods stronger and winning on issues,” said Joaquin Guerra, TOP’s political director. “The neighborhoods we’re walking, the ones with extremely low voter participation, are also the communities with the highest rate of uninsured, most underfunded public schools, and with the people working the lowest paid jobs. Voting is the last thing on their minds when they have two or three jobs to makes ends meet, but fighting for their families is a priority. We’re making voting part of that fight.”

Every day, TOP gives our members a chance to fight for their families and communities. We organize around issue-based campaigns and win tangible improvements for our communities. Come election season, TOP’s mission is to channel our members energy from our year-round organizing into voting for the community champions who will deliver on our issues, from investing in infrastructure to expanding Medicaid for the 1.5 million Texans currently left in the coverage gap. And we hold accountable those elected officials who do not support our issues.

“Communities of color in Texas have historically been underrepresented at the ballot box,” said Suzette Wiseman, a Dallas-area TOP member. “Voting is one way we build political power and win on our issues. It’s up to us to vote and get our neighbors to vote because we have too much on the line. We’re a member-driven organization, and that means we do our part by training to become volunteer organizers with TOP. We organize in teams and talk to our neighbors about voting by connecting it to the issues that are important to them.”

The event Saturday kicks off the campaign in Dallas. It will be followed by kickoff events in Harris and Bexar counties later this month.