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People in the News

Wednesday, October 8, 2025

People in the News

Wednesday, October 8, 2025

Kendra Scott donating 20% of proceeds on select items to Kind Campaign

Kendra Scott Alexandra Mother of Pearl Earrings
Kendra Scott Alexandra Mother of Pearl Earrings

AUSTIN — KENDRA SCOTT announces a partnership with Kind Campaign in an effort to bring awareness and healing to bullying in schools nationwide.  As the brand continues to grow, Kendra Scott remains committed to the company’s guiding principles “family, fashion and philanthropy,” with a focus on involvement in philanthropic efforts.

During the month of August, Kendra Scott will donate 20% of proceeds from the sale of their signature Danielle Earrings, Elle Earrings, Alexandra Earrings and Alex Earrings in White Mother-of-Pearl to Kind Campaign.

“Having been bullied myself when I was younger, and now as a mother with three sons, I am eager to take a stand against this very serious issue,” shared Kendra Scott, Founder and CEO of her namesake label.  “Bullying is apparent in so many communities and we are committed, in partnership with Kind Campaign, to continue to raise awareness and encourage the spread of kindness.”

Kind Campaign is an internationally recognized movement, documentary and school program based upon the powerful belief that kindness brings awareness and healing to the negative and lasting effects of “girl against girl crime.”  With the start of the school year around the corner, this partnership will aid in spreading the kindness message across communities nationwide.

The Kendra Scott collection is available at retail stores nationwide and online at KendraScott.com.