Friday, November 15, 2024

Starbucks debuts an animated weekly video series

Julie is the manager and matriarch of this store. She’s an extrovert who, after having been trapped in an office cubicle her whole career, now loves working with people. She’s as friendly as honey on toast and may have a small crush on Chet. Luckily, he has an even bigger crush on her.

An extroverted bear who finds a creative outlet as a Starbucks store manager after years trapped in an office job. A beaver contractor who likes to fix problems and fancies himself the “mayor” of his favorite store. A hipster barista cat with a man bun and a compulsion to bring an artistic twist to everything he touches.

They’re Julie, Chet and Diego, respectively, and they’re part of the regular cast of “1st & Main,” the first-ever animated series from Starbucks, debuting December 16. The kick-off episode “Baby Names” follows two porcupines in a prickly situation as they try to name their future child, with a dose of inspiration from baristas calling out customers’ names written on Starbucks cups.

The lighthearted comic series, was created by veteran comedy writers Joel H. Cohen, John Frink and Rob LaZebnik and Starbucks. The inspiration is real-life customers and baristas at a store in Los Angeles.

The animated shorts run 75-90 seconds each and arrive weekly at starbucks.com/1standmain through January 20, with a special Valentine’s Day episode in February. The episodes are set in a Starbucks® store where customers and baristas interact in ways that will feel familiar to anyone who’s ever engaged in a bit of people watching.

 

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