(NDG Wire) Today’s executives cannot overlook the fact that traditional marketing efforts, press releases, and customer service are moving to the online domain faster than a 4G connection. Accordingly, smart marketing now means generating an active social media presence, building blogger relations, and resolving customer comments/inquiries publicly and proactively. In this new age of emerging media, how do organizations make sure their social media efforts are creating a positive return on investment?
After seeing this question come up time and time again during meetings with countless CEOs while running her social media optimization firm in Dallas, Texas and Paris, France, author Eve Mayer Orsburn decided it was time to offer a helpful answer to those struggling to understand social media as it relates to business, marketing, retaining customers and brand identity. Her new book, Social Media for the CEO (to be released Oct. 28), offers a practical guide focused on the methodology of how social media vehicles like Twitter, Facebook, blogs, YouTube and LinkedIn can be utilized to grow business.
Social Media for the CEO also reveals The Social Media Equation™, Orsburn’s revolutionary methodology that finally explains exactly what an organization needs to do and how it needs to do it in order to achieve positive business results on social media.
In her experience with clients, Orsburn observes, “Being relevant to a brand’s target audience helps a business establish relationships and build trust with its followers. In this capacity, followers are more open to receiving marketing messages.”
Social Media for the CEO is itself an example of the power of social media. Orsburn began writing the book to response to questions and discussions that originated on social media. Additionally, she plans to market the book entirely via social media, and even went so far as to mention her 20,000 Twitter followers in the book.
A business guide that is surprisingly down to earth, Social Media for the CEO has already earned a variety of executive and critical acclaim. It is being considered by several universities in the US, the UK, and Europe as a textbook for emerging media courses, which attests to the fact that this book will be as relevant years from now as it is today. It is a rare gem in the ever-changing realm of social media.
Social Media for the CEO, 162 pages, is available in hard back in several places including www.SocialMediaForTheCEO.com and www.Amazon.com for $18.48 plus tax. It will of course also be available digitally on Kindle, iTunes, and NOOK for $9.99.
Orsburn is hosting a book release party at The Women’s Museum on Thursday, October 28 from 5:30 – 7:30 p.m. The Women’s Museum is located at 3800 Parry Avenue at Fair in Dallas, Texas. The party is open to the public by RSVP’ing on http://SocialMediafortheCEO.Eventbrite.com. The festivities will include free wine and food as well as opportunities to win prizes valued at over $4,000 from The French Room, The Adolphus Hotel, The Women’s Museum 21st Century Dental, and more.
