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People in the News

Wednesday, September 17, 2025

People in the News

Wednesday, September 17, 2025

Principal launches video series aimed at motivating African American boys

 

Principal Baruti Kafele
Principal Baruti Kafele

JERSEY CITY, NJ (BlackNews.com) Principal Baruti Kafele has witnessed over the years enough mothers crying over their sons. Young men they have either lost to the streets or are slowly but surely losing to the streets. In an effort to help their sons develop the willingness to strive for excellence, he recently launched a YouTube video series entitled, Message to Your Son. It is comprised of over 100 short 3 – 6 minute “no frills, no edits, one-take” video clips where Principal Kafele speaks directly to boys of all ages and ethnicities about living productive lives.

A recipient of the National Alliance of Black School Educators (NABSE) Hall of Fame Award, Principal Kafele has worked worked over the years with boys labeled “at-risk.” As a former 14-year “Turnaround High School and Middle School Principal” in Newark and East Orange, NJ, he understood clearly the power in daily positive messages to students toward creating positive attitudes.

Now Principal Kafele has taken this approach to leading schools and applied it to development of Message to Your Son. Topics include but are not limited to: attitude, goal setting, planning, purpose, vision, determination, self-esteem, self-respect, decision-making, school behavior, bullying, distractions, temptations and so much more in an effort to motivate, educate and empower boys for success.

Parents are encouraged to watch theses videos along with their sons daily and to engage them in discussions over the topics viewed. Educators are also encouraged to show these videos in their schools and classrooms (girls can be present) as often as possible and to engage the boys, or all of the students in follow up discussions.   

Message to Your Son is now 100+ videos strong, with a new video posted every Sunday morning. To view the entire series, please visit Principal Kafele’s website at www.PrincipalKafele.com and click the link to “Principal Kafele’s Message to Your Son” on his homepage which will take you directly to his YouTube channel.