(NDG Wire) – Time Warner Cable announced last week the launch of Born To Shine – a multi-platform marketing campaign dedicated to showcasing the impact African Americans continue to make within the entertainment industry and the community. The campaign features a national contest to identify four aspiring television personalities to host a Born to Shine talk show series, which will be available on Time Warner Cable On Demand this fall.
Time Warner Cable has partnered with the Women in Entertainment Empowerment Network (WEEN) to find four aspiring television hosts for the talk show series. Founded in 2007, WEEN is a global non-profit coalition of women and men, all ages and races, committed to supporting, promoting and defending the balanced, positive portrayal of women in entertainment and society. Each of the winners will host an individual episode featuring African Americans who are paving the way in areas of pop culture, television, film, sports, music and the community.
“Born to Shine is a reflection of Time Warner Cable’s commitment to provide African American consumers with inspiring and quality entertainment that represents their vibrant and diverse stories,” said Marisol Martínez de Rodríguez, senior director of segment marketing for Time Warner Cable. “The campaign will run throughout the year and provide a host of opportunities for members of the community to connect with our brand and others who share a passion for entertainment.”
“Time Warner Cable’s innovative program will introduce four talented individuals to a nationwide audience,” said Valeisha Butterfield, WEEN chair and co-founder. “Our partnership with Time Warner Cable and the Born to Shine program enables us to bring a unique and meaningful opportunity to the community and those who want to make an impact in entertainment.”
To enter the Born to Shine contest, participants can upload a three-minute audition video on the Born to Shine Facebook page (www.facebook.com/twcableborntoshine) beginning March 7 through April 30. Online submissions will be voted on by Facebook fans and judged by industry insiders and Time Warner Cable executives. Participants can also enter the contest by auditioning at live casting call events in Charlotte, N.C., and New York City.
The panel of judges for the casting calls will include a combination of celebrities, industry executives and Time Warner Cable executives. The four winners will be determined from a select pool of online and live casting call auditions in May.
For more information on the program, casting calls and official rules of the Born to Shine Contest, please visit www.facebook.com/twcableborntoshine.
