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People in the News

Sunday, October 26, 2025

People in the News

Sunday, October 26, 2025

Former Project Runaway alum Shirin Askari from Dallas spotlighted at Diet Pepsi Style Studio Fashion Show

Diet Pepsi returns to Mercedes-Benz Fashion Week to provide a refreshing take on a traditional runway show experience. In partnership with fashion commentator Simon Doonan, Diet Pepsi will give four up-and-coming regional designers the opportunity to showcase their collections at the ‘Diet Pepsi Style Studio’ fashion show on February 9th at 8:00 p.m. in The Box at Lincoln Center.

Curated by Simon Doonan and presented on a set designed by Jonathan Adler, each designer will bring their unique hometown perspective to three themed fall looks.  The themes, reflecting key style trends, include fierce animal prints, avant garde workwear and metallic finishes inspired by the sleek Diet Pepsi can.

The four designers selected to display their collections include: “Project Runway” alum and Dallas-based Shirin Askari; Denver, Colorado’s Rachel Hurst of Rae Marie; Genoveva Christoff from Columbus, OH and Elise Bergman of Chicago, IL.