There will be more enjoyment and entertainment coming to the TV screen for black audiences all over. Magic Johnson is debuting his new channel ASPiRE, which will cater to black families by airing movies, documentaries, comedy, music, and inspirational programs. Now instead of only having BET and TV One, African Americans have a new entertainment option – ASPiRE.
“‘We have a big platform for African-American work,’ Johnson told the gathered. ‘Family driven content, positive images of African-Americans — that’s what we want that platform for!’
Big aspirations, indeed, as Aspire makes its debut. Initially it’s available in about 7 million homes and in 16 of the top 25 African-American markets (including New York, Atlanta, Chicago and Washington). It can be seen by some customers served by Time Warner Cable Inc. and by Comcast Corp., the nation’s largest cable operator, which is introducing the minority-oriented Aspire as part of an agreement struck with the Federal Communications Commission when Comcast purchased NBC Universal.
Aspire’s reach will grow to 12 million homes by year’s end, to 20 million to 30 million homes by the end of 2013, and to 40 million homes within two years, according to Johnson.”
Will you watch the new network? To find out if it is available via your cable network click here for more info>
