(Family Features) Just like any good sports team, every business needs a good coach. Marketing consultant John Jantsch, bestselling author of “Duct Tape Marketing” and “The Referral Engine,” has some low-cost ideas that will help you create a strong message and communicate it to the right people.
Find Your Zone – Ask customers how you’re really different from your competitors, Jantsch advises. The best way to find out is to ask your customers.
Be a Coach Yourself – Instead of advertising your products and services, promote valuable content that tells your prospects how to do or get something you know they want more of in an ebook or video. Create awareness for educational content and you’ll have the chance to build the trust required to start a sales conversation.
Know Your Fans – A lot of small business owners want to know how to make social media pay off. Jantsch recommends that you go through your client list and append every record with the Facebook, Twitter and LinkedIn profiles for each.
Grow Your Local Team –Take advantage of local resources, like The UPS Store, to take things off your to-do list. For example, they can handle the logistics of printing and delivering direct-marketing mailings through the Every Door Direct Mail™ Retail initiative with the U.S. Postal Service to every address in a neighborhood. Things like that free you up to do what you do best.
For more small business solutions, and to find out what print, mail, shipping and other services are available, visit www.theupsstore.com.
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