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People in the News

Wednesday, November 12, 2025

People in the News

Wednesday, November 12, 2025

iPad sales growth declined in 2013 but still the leading tablet sold

ipad airA new study released just before Christmas by The NPD Group paints a vivid picture of how the marketplace for PCs and tablets shifted in 2013. It also offers some clues about what to expect in 2014.

Although the iPad slipped in share year over year, although it still commands 59 percent of all retail tablet sales.

According to NPD, in the 11 months from January through November 2013, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial channels. That total includes only preconfigured notebooks and desktop PCs, and it doesn’t include direct channels. As a result, the number of devices sold represents only a fraction of total sales in the U.S. By way of contrast, IDC’s most recent Quarterly PC Tracker report shows that 16.4 million notebook and desktop PCs (tablets not included in the total) were shipped in the U.S. in the third quarter alone.

To read Ed Bott’s full look back on 2013 and what experts expect for 2014, visit ZDNet.