ATLANTA – Apartment Guide has announced the launch of its new consumer interface on ApartmentGuide.com. Further simplifying the apartment search process for prospective renters, Apartment Guide subsequently has shown significant improvements in lead conversion for property owners and managers.
The new interface immediately focuses site users on their apartment search with a simplified menu and featured listings. It also offers additional refinement options to help narrow the renter’s selections to their perfect place to live. After the initial search, the search results page prominently displays HD Photos, HD Videos, and HD Floor Plans. It also includes Certified Resident Ratings & Reviews℠, which further benefits consumers in finding the ideal apartment community for their individual needs and lifestyles based on reviews of current and former residents.
As a result of these improvements, ApartmentGuide.com received the following consumer feedback in their recent Consumer Satisfaction Survey:
• Highest ever 5 star rating for “Ease of finding information about apartments”
• Highest ever 5 star rating from users who said they are “Extremely likely” to use the site again
• Highest ever 5 star rating from users who said they are “Extremely likely” to recommend the site to others
• Highest ever 5 star rating for “Quality of photos”
This positive feedback from site users has translated directly into a 6% increase in visit to lead conversion for property owners.
“These improvements in consumer satisfaction and increase in conversions for our property owners and managers is a result of months of research and testing different variations of the new interface,” explains Ty Allen, Senior Director, Interactive Products at Apartment Guide. “This new and improved User Interface leverages our extensive library of HD Photos and over 200,000 redrawn HD Floor Plans. The new and improved online experience is just one more way we are working to simplify the apartment search process for consumers so that our property owners can fill vacancies more quickly and increase their profits.”
