Android versus iPhone remains one of the great fanbase battles in technology today. Rabid fans take to internet forums to spit jargon-heavy venom about which company is better in tune with users.
The recent iPhone 6 announcement by Apple is a breaking point for both companies, but especially for Android as Apple seeks to capitalize on features and functionality that have been available to Android users for years, in many cases.
Here are the three issues that Google needs to consider if it wants to compete with iOS on features.
1. Improve the marketing
While it may seem antiquated, most consumer products are sold with the assistance of traditional marketing tools such as television advertising. Good advertising not only explains new features and why you need them, it also elicits emotions that consumers will attach to the product itself.
Apple has done this beautifully, with a slew of iPhone commercials that emphasize physical and mental strength, creative power, and familial closeness. Android vendors have been able to market a few of Android’s impressive features through advertising, but they haven’t been able to create a larger sense that using Android products will somehow improve your daily life.
Read the rest of the marketing idea and two more areas Google can gain ground here.
