The American Diabetes Association estimates over 30 million Americans are affected by diabetes and is the seventh leading cause of death in the United States. In the African American population, studies show they are disproportionately affected by diabetes in comparison to the general population. The rates of diagnosed diabetes among African Americans is 12.7 percentage compared to 7.4 percentage of whites.
Not only does the African American community face the dilemma of increase diabetes diagnoses, but also face numerous of health care challenges when trying to manage diabetes; such as cost for treatments, medications, limited supplies and access to primary care to maintain a quality of life.
Eli Lilly and Company, a global leader in diabetes care, understands these gaps and burdens of costs in the African American community. They understand there are gaps in health care for communities of color and working to help close it by reducing the cost of insulin and making sure everyone will have equal access to their medicines.
For this reason, Eli Lilly has launched Lilly Diabetes Solution Center and Helpline in the African American community to ensure people receive comprehensive treatment for diabetes. To spread the word on this effort, Lilly will launch this announcement with full-page ads in African American newspapers across the country.
Beginning next week, the National Newspapers Publishers Association representing Black newspapers will be running advertising in selected markets announcing the solutions center as an opportunity for African Americans to receive affordable diabetes medication. This is especially great news for African Americans who are disproportionately affected by diabetes and its effects. This collaboration with the Lilly Diabetes Solution Center will help decrease the complications of diabetes by making sure that access to affordable insulin is available to improve the quality of life in the African American community.
