(NDG Wire) Lady Gaga, outdoing even herself with her adventurous couture, dominated the 2010 MTV Video Music Awards, adding eight to her collection of Moonmen with awards including “Video Of The Year,” “Best Dance Video,” “Best Pop Video” and “Best Female Video.” Eminem, who opened this year’s Awards with a triumphant performance, walked away with two statues for “Best Male Video” and “Best Hip Hop Video.” VMA newcomers 30 Seconds To Mars and Florence + The Machine took home their first wins for “Best Rock Video” and “Best Art Direction,” respectively. Justin Bieber was voted “Best New Artist.”
A year after Taylor Swift’s first VMA win was interrupted by Kanye West, the two returned to musically play out last year’s drama, once again on the VMA stage. For an exclusive live performance, Taylor sang “Innocence,” an emotional song she wrote about how she felt after last year’s incident. Later in the evening and this year as an official performer, Kanye debuted “Runaway” (featuring Pusha T from Clipse), a personal statement on the turbulence of the last year.
MTV aired the 2010 Video Music Awards live on Sunday, September 12 from Nokia Theater in Los Angeles, having transformed the venue into a 1950’s sculptural nod to modernism. The VMA’s kicked off with an epic performance by Eminem backed by an orchestra to present a medley of his comeback anthem “Not Afraid” into a fiery version of “Love The Way You Lie” with surprise guest Rihanna. Host Chelsea Handler brought her edgy comedic flair to the Awards, making a dramatic entrance that riffed on Lady Gaga’s extravagant fashion sense, flying onto the stage wearing a suburban house on her head, complete with a single car garage, and ending her monologue by releasing a dove from her dress. Backstage before taking the stage, Chelsea was shown receiving “encouragement” from well wishers Li’l John, Flo Rida and a score-settling Lindsay Lohan.
In another show highlight, the one-and-only Cher presented Lady Gaga with her “Video Of The Year” Award, donning the same outfit (yes, she still fit into it) that she barely wore more than 20 years ago in her own memorable video “If I Could Turn Back Time.”
With an intro by Ke$ha and Trey Songz, Usher’s electric entrance and pounding energy brought down the house with a medley of “DJ Got Us Fallin’ In Love” into “OMG!,” showing off his dance moves against an other-worldly combination of visual effects.
The physicality of Usher’s set contrasted with VMA newcomer Florence + The Machine’s ethereal, breakout performance of “Dog Days Are Over,” featuring a large-scale dance number with scores of dancers and percussionists to create a flowing dream-like sequence.
Hip-hop artist Drake was joined on onstage by Mary J. Blige and Swizz Beatz for a performance of his hit single “Fancy,” set against a supper club backdrop. Shortly following Drake’s performance, Chelsea stumbled upon the cast of “Jersey Shore” in, what else, a hot tub. Teasing the cast about how dirty the water is, she finally agreed to jump in fully clothed, only to emerge wet and pregnant.
 2010 MTV VIDEO MUSIC AWARDS WINNERS
 ———————————–
 GENERAL CATEGORIES:
 VIDEO OF THE YEAR
 —————–
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 BEST NEW ARTIST
 —————
 Justin Bieber featuring Ludacris
 Title: Baby
 Album: My World Part II
 Director: Ray Kay
 Label: Island Def Jam, RBMG
 Production Company: Rockhard Films
 Producer: Nicole Acacio
 BEST MALE VIDEO
 —————
 Eminem
 Title: Not Afraid
 Album: Recovery
 Director: Rich Lee
 Label: Aftermath, Interscope
 Production Company: DNA
 Producer: Justin Diener
 BEST FEMALE VIDEO
 —————–
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 BEST HIP HOP VIDEO
 ——————
 Eminem
 Title: Not Afraid
 Album: Recovery
 Director: Rich Lee
 Label: Aftermath, Interscope
 Production Company: DNA
 Producer: Justin Diener
 BEST POP VIDEO
 ————–
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 BEST ROCK VIDEO
 —————
 30 Seconds To Mars
 Title: Kings and Queens
 Album: This Is War
 Director: Bartholomew Cubbins
 Label: Virgin Records
 Production Company: Hello and Co.
 Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen,
  Dave Robertson
 BEST DANCE VIDEO
 —————-
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 BEST COLLABORATION
 Lady Gaga featuring Beyonce
 Title: Telephone
 Album: The Fame Monster
 Director: Jonas Akerlund
 Label: Interscope, Cherry Tree, Streamline, KonLive
 Production Company: Serial Pictures/Anonymous Content
 Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich
 PROFESSIONAL CATEGORIES:
 BEST CHOREOGRAPHY
 —————–
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 Choreography: Laurieann Gibson
 BEST DIRECTION
 ————–
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 BEST EDITING
 ————
 Lady Gaga
 Title: Bad Romance
 Album: The Fame Monster
 Director: Francis Lawrence
 Label: Interscope, Cherrytree, Streamline, KonLive
 Production Company: DNA Inc.
 Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
 Editor: Jarrett Fijal
 BEST SPECIAL EFFECTS
 ——————–
 MUSE
 Title: Uprising
 Album: The Resistance
 Director: Hydra
 Label: Warner Bros. Records
 Production Company: Humble
 Producer: Humble
 Special Effects: Sam Stevens
 BEST CINEMATOGRAPHY
  ——————-
 Jay-Z & Alicia Keys
 Title: Empire State of Mind
 Album: The Blueprint 3
 Director: Hype Williams
 Label: Roc Nation
 Production Company: Naaila Entertainment
 Producer: Abdur Rahman
 BEST ART DIRECTION
 ——————
 Florence + The Machine
 Title: Dogs Days Are Over
 Album: Lungs
 Director: LEGS
 BREAKTHROUGH VIDEO
 The Black Keys
 Title: Tighten Up
 Album: Brothers
 Director: Chris Marrs Pillero
 Label: Nonesuch
 Production Company: Symphony 9
 Producer: John Lathan
wow…lady gaga wore a dress made out of meat to the vma awards!