(Black PR Wire) ATLANTA – Recently, Black Voters Matter (BVM), Indivisible and Until Freedom launched ‘We Ain’t Buying It’, a multi-racial and multi-generational consumer-led campaign to demonstrate to corporations that there are consequences for not standing up loudly for freedom and core democratic principles of fairness, justice, and liberty by hitting them where it hurts.
‘We Ain’t Buying It’ is a nationwide economic pressure campaign taking action against corporations that have colluded with this administration. Companies like Amazon, Target and Home Depot have caved to Donald Trump’s bigoted and anti-democratic attacks on our communities and our values.
From cravenly abandoning their commitments to diversity, equity and inclusion (DEI) to enabling the terrorizing of our communities, corporate collaboration must stop. The ‘We Ain’t Buying It’ campaign brings together a collective of progressive groups and individuals that have successfully demonstrated over the past few months the power people have to push corporations to stand up for what’s right — and notably, the backlash to inaction.
Ahead of the holiday shopping season, “We Ain’t Buying It” urges all consumers to avoid shopping at Target, Amazon and Home Depot until these major retailers cease collaborating with and enabling this administration’s harmful policies. We will invest our collective dollars in Black-, minority-, and immigrant-owned businesses, small and local shops and retailers that have stood firm for the rights and freedom of the American people.
“From the day he stepped foot into office, Donald Trump has done everything he can to tear apart the fabric of our communities and strip us of our power and the necessary tools to help us resist his fascist agenda. Instead of fighting back and supporting the very people who put money in their pockets, corporations and retailers have bowed at Trump’s feet. But we ain’t buying it,” said LaTosha Brown, Co-Founder of Black Voters Matter. “We ain’t buying that the wealthiest country in the world will punish the poor during the holiday season by withholding SNAP benefits. We ain’t buying that families can be torn apart and people kidnapped off the streets by masked ICE agents. We ain’t buying that DEI and racial justice commitments can be tossed aside at the whims of political convenience. And we ain’t buying that corporations are powerless in all of this.”
The campaign was launched ahead of the holiday shopping season, which typically starts on the Friday after Thanksgiving. As two of the biggest shopping days of the year, Black Friday and Cyber Monday sales are expected to reach $80 billion, and U.S. online sales are expected to hit $253.4 billion between Nov. 1 and Dec. 31, 2025.
The groups are calling on consumers to make clear to retailers that communities, not corporations, hold the power. Together, we’ll take part in the economic action and solidarity campaign by pausing our shopping at retailers that are backpedaling on DEI commitments, standing silently by or aiding Trump’s decimation of our democracy. The campaign joins a chorus of progressive organizations channeling collective consumer power to stand up for freedom and civil rights.
“These corporations can’t keep cashing in on working people and pretending their hands are tied,” said Tamika Mallory, Co-Founder of Until Freedom. “They get billions in tax breaks while their executives pocket record paychecks and bonuses, but when it’s time to stand up against fascism and racism, they go silent. We see it, and we ain’t buying it.”
In the face of rising authoritarianism, fascism and Trump’s anti-American agenda, fear has been weaponized to make people feel powerless. The truth is, we have power as consumers, citizens and voters. This holiday shopping season, consumers are closing their wallets to make change.
The campaign urges consumers to use their collective purchasing power to demand corporate responsibility and ensure DEI practices are protected and implemented.
How To Take Action
• Full Black Out: Don’t buy anything from major stores capitulating to this administration’s policies during the week of Nov 28 – Dec 1. Use the time and money to connect with those you love and rediscover what matters.
• Redirect Spending: Skip the companies undermining democracy. Shop small, local, or with businesses affirming our humanity.
• Take the Pledge: Pledge to be a conscious consumer.
• Amplify: Spread the word. Share the message in conversation and online.
